Priyanka Chopra Jonas is not only a global icon, but also a successful entrepreneur. The actress and producer has launched her own hair care brand, Anomaly Haircare, in 2022 and has quickly risen to the top of the celebrity beauty industry. According to a report by Cosmetify, Anomaly Haircare is the second wealthiest celebrity beauty brand of 2023, with a revenue of £429.9 million (approximately USD 590 million).
Anomaly Haircare offers high-performance, environmentally-conscious, and clean formulas for different hair types and needs. The products are vegan, cruelty-free, and free of sulfates, parabens, phthalates, and mineral oils. The brand also uses recycled plastic for its packaging and aims to reduce plastic pollution and its impact on the planet.
Priyanka Chopra Jonas has beaten some of the most popular and established celebrity beauty brands in the market, such as Kylie Jenner’s Kylie Cosmetics, Selena Gomez’s Rare Beauty, Ariana Grande’s R.E.M Beauty, and Drew Barrymore’s Flower Beauty.
Fenty is still on the top
The only brand that surpasses Anomaly Haircare in terms of revenue is Rihanna’s Fenty Beauty, which has earned £477.2 million (approximately USD 655 million) in 2023.
Fenty Beauty is known for its inclusive and diverse range of products that cater to all skin tones and types. The brand has also expanded into skincare, fragrance, and body care categories. Rihanna has been praised for her innovation and creativity in the beauty industry and has influenced many other celebrities to launch their own lines.
Priyanka’s reaction on this achievement
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Priyanka Chopra Jonas has expressed her passion and vision for Anomaly Haircare in various interviews and social media posts. She has shared her personal hair care journey and how she wanted to create products that are affordable, effective, and good for the environment. She has also collaborated with other celebrities and influencers to promote her brand and inspire her fans to try it out.
In an interview with Vogue India in 2022, Priyanka Chopra Jonas said: “I’ve just recently taken to the business side of both the beauty and entertainment industries. That made me bifurcate the difference between sitting in the stylist’s chair and using a bunch of products to actually having a say in the products going into my hair.” She also recalled her childhood memories of getting oil massages from her grandmother and how they influenced her hair care routine.
From Bollywood to be an entrepreneur
Priyanka Chopra Jonas is not only a successful actress and producer, but also a savvy businesswoman who has created a beauty empire with her hair care brand. She has proven that she can compete with some of the biggest names in the industry and deliver quality products that are loved by millions of customers around the world. She has also shown her commitment to sustainability and social responsibility by using recycled materials and supporting various causes through her brand. Priyanka Chopra Jonas is truly an anomaly in the celebrity beauty world.
More about Affordable Hair Care
Priyanka Chopra Jonas is a global star, a producer, an author, and an entrepreneur. She has also ventured into the beauty industry with her own hair care brand, Anomaly Haircare, which launched in the US in 2022 and in India in 2023. The brand aims to offer clean, high-quality, and affordable hair care products that cater to different hair types and needs. Here’s everything you need to know about Anomaly Haircare and why it’s an anomaly in the beauty world.
Anomaly Haircare is a hair care brand that celebrates individuality and diversity. The brand name comes from Priyanka Chopra Jonas’ belief that everyone is an anomaly and has their own unique beauty. The brand offers a range of vegan, cruelty-free, and environmentally-conscious hair care products that are free of sulfates, parabens, phthalates, mineral oils, and silicone. The products are also formulated with mindfully chosen ingredients that nourish and protect the hair from root to tip.
What are the products offered by Anomaly Haircare?
Anomaly Haircare has four shampoos, four conditioners, a dry shampoo, and a deep conditioning treatment mask. The shampoos and conditioners are designed for different hair concerns, such as hydration, volume, shine, and smoothing. The dry shampoo is a lightweight spray that absorbs oil and refreshes the hair without leaving any residue. The deep conditioning treatment mask is a rich cream that repairs and restores damaged hair with plant-based keratin and argan oil.
The products are packaged in bottles made from 100% plastic trash diverted from landfills and ocean-bound plastic, and cans made from infinitely recyclable aluminum. The brand also uses minimal packaging to reduce waste and save costs. The products are priced at $6 each in the US and Rs 399 each in India, making them very affordable and accessible.
What does Anomaly Haircare claim?
According to Anomaly Haircare, their products are beneficial for both the hair and the planet. The products are gentle on the hair and scalp, as they do not contain harsh chemicals or artificial fragrances. They also deliver effective results, as they are infused with natural ingredients that hydrate, volumize, shine, and smooth the hair. The products are also eco-friendly, as they use recycled materials for their packaging and support various causes through their brand.
Some of the causes that Anomaly Haircare supports are:
Women for Women International: A non-profit organization that helps women survivors of war rebuild their lives.
Global Citizen: A movement of engaged citizens who use their collective voice to end extreme poverty by 2030.
Earth Day Network: A non-profit organization that works to diversify, educate, and activate the environmental movement worldwide.
Anomaly haircare collaborations
Priyanka Chopra Jonas has also collaborated with other celebrities and influencers to promote her brand and inspire her fans to try it out. Some of them are:
Mindy Kaling: An actress, writer, producer, and comedian who shared her love for Anomaly Haircare on Instagram.
Lilly Singh: A YouTuber, comedian, talk show host, and actress who featured Anomaly Haircare on her show A Little Late with Lilly Singh.
Aditi Rao Hydari: An actress and singer who posted a video of herself using Anomaly Haircare products on Instagram.
Masaba Gupta: A fashion designer who praised Anomaly Haircare products on her Instagram stories.
Anomaly Haircare is a brand that stands out in the crowded beauty market with its clean, high-quality, affordable, and sustainable hair care products. It is also a brand that reflects Priyanka Chopra Jonas’ vision and values of inclusivity, diversity, empowerment, and social responsibility. Anomaly Haircare is truly a brand for anomalies who want to embrace their unique beauty and make beautiful choices for themselves and the world.